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PR pros bridging industry’s divide with social media



In 2007, Tony Sapienza, then a principal partner at a Boston-area public relations firm, wrote an article for the Public Relations Society of America newsletter.

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How men and women use social media



As the old saying goes, men are from Mars and women are from Venus. An infographic from FinancesOnline.com gives that theory a bit more weight. The graphic illustrates the different ways the genders use social media and mobile.

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7 statistics that can raise your Facebook engagement



So frustrated by this perceived slap in the face was Eat24 that the company deleted its Facebook page and “broke up” with Facebook in an open letter that went viral. But maybe there’s hope. This infographic shares a few pointers to help boost your engagement.

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Why Is Facebook Page Reach Decreasing? More Competition And Limited Attention



Every Page on Facebook wants everything they post shown to everyone. But people only read a limited amount of News Feed per day. There simply isn’t room for everything, and the competition for feed space is intensifying.

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The Heartbleed Hit List: The Passwords You Need to Change Right Now



An encryption flaw called the Heartbleed bug is already being called one of the biggest security threats the Internet has ever seen.

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Utilities more into social media than ever



Electric utilities in the U.S. are expanding their use of social media and mobile applications to improve smart grid benefits and better engage with their customers. Of the 50 largest utilities, 49 currently have active Twitter accounts, all have Facebook accounts and 15 have mobile apps.

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Facebook Pages redesign: 4 things businesses will want to do



Facebook recently announced another update to Timeline for Pages. According to Facebook, the new streamlined look for Pages is meant to make it easier for people to find the tools they use most. (Others have theorized it’s because the old design was too advanced for users’ computers.

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Social Pros Say Passion, Fun, and Understanding are Key to Social Success



I loved the variety of backgrounds, insights, and ideas these social media professionals shared with us. What does it take to be a successful social media professional in each of these different fields? We pulled out the most interesting insights:

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The Facebook Free Lunch — BrandSavant



If you operate a Facebook page for your business or brand, you may have already seen a dip in the reach of your posts from the last Facebocalypse back in December. Well, get ready for The Quickening, because they are doing it again.

Read the full article here: http://ift.tt/P39UPV