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Is storytelling part of your brand journalism strategy? It should be



When you hear the word “storytelling,” does it make you a bit uneasy? Storytelling involves emotion, feelings, uncertainty—the opposite of everything a business is supposed to be about, right? “Numbers, hard data, results, ROI!” It’s a constant refrain.

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Social Media: Corporate Attitudes and Aptitudes



The New York Police Department (NYPD) is training its officers in the use of social media as part of a program aimed at improving the force’s image and avoiding scandals like the one in April when #myNYPD hashtag was proposed for members of the public to upload photos of th

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Proof listening to your customers pays off



Listening is one of those things that, as communications pros, we all talk about, we all say we do it, but so many of us fall short of the mark. It’s safe to say we could all probably do a better job of listening.

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This Detailed Prezi Shows How The Ice Bucket Challenge Went Viral



Social media feeds have been flooded with punters pouring freezing cold buckets of water over their heads in recent weeks. But it’s all been for a good cause. The Ice Bucket Challenge has raised both awareness and millions of dollars for motor neurone disease, or ALS.

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Algorithm tweaks don’t change the bottom line: Facebook is in charge of what you see



Facebook seems to be trying to get more transparent about how the algorithms behind the social-networking site function, with a statement on Monday about how it is cracking down on “clickbait.

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10 things brand managers should know about social media



Social media is evolving so rapidly that it can be tough to keep up. The infographic below by digital marketing firm Mainstreethost is another great resource, revealing 10 surprising facts about social media.

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Is Facebook banning Like Gates



Is Facebook banning Like Gate’s and the ability to force visitors to “Like” a page in order to get access to the tab app content? You must not incentivize people to use social plugins or to like a Page.

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How the Smartphone Ushered In a Golden Age of Journalism



When I first arrived in New York, some time back in the last century, I gazed in awe and fascination at subway riders reading The New York Times.

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The Paradox of Leading a Social Business



In social business, the best way to lead might be to follow — or at least get out of the way. In last year’s report on social business conducted by and Deloitte, we highlighted the importance of effective leadership for social business.

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'Facebook Inc.' Actually Has 2.2 Billion Users Now — Roughly One Third Of The Entire Population Of Earth



The reason everyone underestimates Facebook is that the company is putting up such massive numbers — 1.3 billion monthly active users and nearly $3 billion in quarterly revenue. It is sometimes hard to appreciate just how truly massive Facebook is.

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