I thought I’d kick off the annual roundup season by reflecting on six things I’ve learned in the past 11 months about digital media, social media, and PR, from both personal and business perspectives. 1. Mobile-first is harder than you think.
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Business has changed. This was the pure sentiment of my second book, CTRL ALT Delete, which came out this past summer (and, if you’re so inclined, I would love for you to pick up a copy of it today). A couple of interesting events have transpired since it first launched in late May of this year.
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When I see brands on social media, I have expectations. I expect that if I tweet something to a brand, someone will respond. It doesn’t have to be within two minutes—I am overjoyed when it is—but I do expect a response. Today, everything is done online, frequently through social media.
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After leaving the Velvet Underground in 1970, Lou Reed went to work for his dad’s accounting firm as a typist. If he had never played a note of music again in his life, the four albums he made with the Velvets would be enough to establish him as one of rock’s leading songwriters and visionaries.
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It seems PR pros and journalists have always had a contentious relationship.
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There’s no excuse anymore for not having a social media plan in place that will allow you to quickly and effectively deal with these issues when they arise.
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There is no denying it, social media has a variety of useful functions to help human resource professionals with their responsibilities. A new infographic from BLR outlines the various ways HR professionals are using social media in their activities.
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