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'Facebook Inc.' Actually Has 2.2 Billion Users Now — Roughly One Third Of The Entire Population Of Earth



The reason everyone underestimates Facebook is that the company is putting up such massive numbers — 1.3 billion monthly active users and nearly $3 billion in quarterly revenue. It is sometimes hard to appreciate just how truly massive Facebook is.

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Examining How Social and Other Emerging Media Are Being Used in Public Relations



For the past eight years, we have conducted an annual survey measuring how social and other new media technologies are being used in public relations practice.

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How Smartphones Have Unleashed Humanity’s Creative Potential



Look at your smartphone. Think about the decisions you will make on it today. You may snag a dinner reservation, tell your spouse you’re running late, or craft a response to an email from your boss.

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12 Most Strategic Goals for Social Media Contests



Too many people are making mistakes in how they view contests. Social media contests seem like a great way to drive business: you set something up, you make people like you or follow you and voila! You’ve met your objectives — sales and brand loyalty are going to soar! Right? Wrong.

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Research Shows that Seven Hours of Sleep Might Be the Sweet Spot



Eight hours of sleep. Six hours of sleep. Seven hours of sleep. It seems like every year we see a study that claims that some amount of hours is better than another. The Wall Street Journal collects together a few studies that show data suggests that seven hours might be the sweet spot these days.

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4 power tips for creating hot content



Establishing your brand on digital channels requires the right kind of content. What’s the right kind of content? That depends on your audience. Content can be a mixture of product and safety announcements, informational posts and articles, news and trend alerts and funny anecdotes.

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Findings from the social media industry’s top studies



Lucky for us, the Institute for Public Relations compiled a list of social media studies and put interesting findings from each of them into an infographic. For more social media statistics, check out the full infographic below.

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Is the CIA’s cheeky social approach smart strategy?



Pop quiz. Is the below tweet from the official CIA account or a cheeky parody account? Sorry for not following you back @TheEllenShow. But if you visit us maybe we can take a selfie? #twitterversary

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We Hate Ourselves For Spending So Much Time On Facebook. So Why Do We Do It?



A new study blames a classic “affective forecasting” error: we think we’ll enjoy it more than we do. Now go share this on Facebook. We’ve all been there.

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What Facebook’s algorithm change means for your brand



Most avid Facebook users know that Facebook changes its news feed often. As a user, the posts you see in your news feed today are different than what you saw six months ago. For brands, that means that your fans aren’t consuming your content the same way, either. And that may not be a good thing.

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